After a 20-year reform and opening, China's economic system and operating mechanism have undertaken great changes and formed a frame of diversified ownership where the public ownership is primary. As one of the biggest business partner, New Zealand firms are going to enter into Chinese market. The author believes it is very important to make a considerate marketing plan before the firms face to the competitive Chinese market. Therefore, the author will draw up a …showed first 75 words of 2255 total…

…showed last 75 words of 2255 total…good company's image for all consumers. Conclusion Marketing plan is the central planning tool combine with all the marketing strategies, therefore it play an important role for a firm to explore a new market. The clearer a firm know about its weakness and challenges, the easier it is to draw up a favourable marketing plan. We can make success in marketing Chinese market if we monitor Chinese market constantly and revise our marketing plan accordingly.