MARKETING ASSIGNMENT #1 PRODUCT: THE RIO RIOT (A 20GIGABYTE MP3 PLAYER) <Tab/>The Rio Riot is an MP3 player that is designed to carry about 4000 songs (20 Gigabytes of music). It is manufactured by Sonicblue. Sonicblue is a company that owns Rio (which creates MP3 players), Replay TV (which is a digital video recorder, like Tivo) and Escient (which develops and markets new digital convergence products). Sonicblue is a good manufacturer for the …showed first 75 words of 1498 total…

…showed last 75 words of 1498 total…Tab/>The Rio Riot must also learn who their consumers are. This will allow them to learn whom they are advertising to and how they attract consumers to their product rather than a competitors product. Rio has learnt that their consumers are male and female's aged from 15-32 who enjoy listening to music and who want to be able to have their music with them throughout the day. <Tab/>