Marketing Research Marketing research is so essential nowadays due to competition. In the recent years the market was the sellers market, therefore marketing was not so important, but now that it is the buyers market, marketing defiantly must be used. Organizations more than ever must use marketing research due to competition, new products, and even if the business has not yet been established. It is very important to trget the cutomer need, therefore products may …showed first 75 words of 343 total…

…showed last 75 words of 343 total…adopters are in touch. Once the product has matured and the early majority starts buying it, the marketing management will print advertisements in magazines with more general appeal. Ex: when personal computers were introduced to the market, they were advertised in specialized computer mags aimed at computer programmers etc. There is a trend in the early and late majority categories for people to boy p.c. since they have become very common within house holds.