The purpose of the advertising is to persuade people to purchase the product or service. My advertisement for Basketball shoes is pitched for high income earners who like to play basketball or those at the peak of their playing performance and just want to simply improve their playing performance. It would be placed in a colored magazine such as the XXL National Basketball League Magazine, or other sports Magazines, because this paper has very high …showed first 75 words of 798 total…

…showed last 75 words of 798 total…the imperative words beside the shoes picture; Experience it now Also the use of Buzz word in the advertisement is effective too, examples are: new, now, lowest. These words may seem overworked, but they continue to be effective. In conclusion, this ad should be a successful advertisement, it combines Attention, Interest, desire and action those four features for AIDA. And it makes effective of the AIDA theory of advertising, maximize the advertisements attractiveness and desirability.