1.0 introduction Maxis is the one of biggest telecom company in Malaysia. It is best known for capturing the hearts and imaginations of millions of people across the globe with its acclaimed games, The Sims® and SimCity®! (Source: http://www.maxis.com/about/about_timeline1.php) Recently and currently, Maxis has many marketing communications campaigns for promote their products. The purpose of this paper is to assess to critically examine …showed first 75 words of 1200 total…

…showed last 75 words of 1200 total…class of consumers - football funs. It is already narrow down the group of target audiences. On the other hand, Maxis want to use these advertisements to flaunting the differences between Maxis and other competitors - DIGI, CELCOM, but it seems doesn't work well. In addition, the users are used to keep their old phone number, most of people don't want to change to other company or a new number even it is much cheaper.