Executive Summary Book retailing industry has very thin profit margin and is very competitive. Amazon.com (Amazon hereafter) and Barnes & Noble (BN hereafter) represented two distinctive business strategic models. After careful examination of IT's function in each model, we conclude that in the long run BN will dominate this industry, as BN gradually incorporates Amazon's Internet-based commerce into its traditional brick-and-mortar retail. 1-1. Competitive Environment <Amazon> Amazon's main threat …showed first 75 words of 1621 total…

…showed last 75 words of 1621 total…amp;gt;The new barnesandnoble.com website can generate revenue and expand internationally·<Tab/>Merge big book suppliers with its own sound financial foundation to influence the value chain of competitors<Tab/>·<Tab/>The E-Commerce consumer behavior might change the environment of book retailer industry·<Tab/>Other book store's alliance