The success of any business largely depends upon the ability to provide the right product, at the right price, in the right place using the right promotion and employing the right people to get the job done. These five factors - sometimes referred to as the 5 P's - are called the marketing mix and together they form the basis of any business marketing activities. Similar to the way a company develops a business plan to …showed first 75 words of 464 total…

…showed last 75 words of 464 total…particular group. From your research you will then be able to analyse who, from this group, will buy your product or services. From the knowledge base you build up on your customers you can then look at ways to reach them. For instance you can find out what newspapers or magazines they read, what radio station they listen to, associations they belong to, what language and imagery they use and who is important to them.