Situation Analysis Environment Economical factors such as exchange rate should be closely monitored by Beringer wine estates as it's involved in import and export activities. The exchange rate will affect the profit which the firm makes. On the other hand, government and state legislation and polices must also be complied carefully since it's different in states and countries. Fines maybe imposed for wrong doings of firms. Natural factors can also affect the business since rainfall, …showed first 75 words of 1671 total…

…showed last 75 words of 1671 total…Blass Wine Estates can strategically operating in long-term bases such as building brand differentiation consistently without realizing short-term profit and create synergy through joint venture with other wineries. Thus, enable synergy with distribution channels, marketing and sales. This will allow communication network to fully operate in an effective and efficient way. Hence Beringer Blass Wine Estates can enjoy cost reduction, increasing sales, building relationship with stakeholders and hold a competitive edge in the global market.