Current event Report: Motorola
Title: Current event Report: Motorola
Category: /Social Sciences/Economics
Details: Words: 282 | Pages: 1 (approximately 235 words/page)
Current event Report: Motorola
Category: /Social Sciences/Economics
Details: Words: 282 | Pages: 1 (approximately 235 words/page)
The article that I chose was from the Wall Street Journal that discussed Motorola's planning to launch a system that will allow people to use their cell phones as credit cards. Motorola claims that you will be able to purchase products by simply waving your cell phone over a scanner at the cash register. Motorola is hoping that in the future that this service will play the same role as a credit card. Motorola's strategy
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will have four layers of security that it hopes will give consumers enough confidence to store sensitive information. The system will also be able to turn itself off periodically after periods of disuse, providing some protection in case a user forgets to exit from the system.
Motorola's strategy is hoping that this new system will attract new consumers and gain more revenue to make up for the loss of revenue due to falling calling rates.