Value: The value of any product has a direct relationship to its quality and standards, in terms of finish, appearance and meeting standards. Value is concerned with quality, reliability and value for money. As a company Dyson is unique and has always set new standards e.g. vacuum cleaner industry, this can be seen with innovations such as the latest washing machine 'Contrarotator', in which Dyson did not want to be influenced by 'the competition …showed first 75 words of 1671 total…

…showed last 75 words of 1671 total…itself by making sure that the idea gets into the market place and target markets are reached. Before the product is launched improvements can be made to the product e.g. reducing parts and materials, which allow the product to get into the market place faster and reduce cost of the product. Efficiency and quality are important aspects of the implementation process; the product is tested many times before it is launched to the market.