What is competitive strategy? Consists of business approaches to: * Attract customers by fulfilling their expectations * Withstand competitive pressures * Strengthen market position * Exploits competitive advantage by finding ways to use resources & capabilities to set firm apart from competitors. PORTER'S GENERIC COMPETITIVE STRATEGIES Competitive advantage comes from one of two sources: * Having the lowest cost in the industry * Possessing a product or offering a service that is perceived as unique in the industry Another important …showed first 75 words of 626 total…

…showed last 75 words of 626 total…still play a key role in the consumer electronics business. Dell will find that when a consumer walks in to buy a camera or a television, he will head straight to an established consumer electronics brand rather than to a famous PC maker. Yet Dell remains confident. Dell will use this opportunity to consolidate and create a significant market share for itself. And, don't forget, Dell wants to become a $60 billion company very, very badly