Question - four broad classifications of commercial internet web-sites: Communications, Ordering, Transacting and Delivery. Using this framework as a basis, discuss the factors influencing consumer behaviour on the internet, and identify the role marketing managers can have in increasing the use of commercial internet web-sites by consumers. Answer : "The growth of online shopping and companies' desire to capture a large share of the existing and future Internet market, necessitate an understanding, amongst others, of the …showed first 75 words of 4863 total…

…showed last 75 words of 4863 total…Vol. 21, pp. 27-33. Sheth, J.N. and Sisodia, R.S., (1997), "Consumer Behavior in the Future" in R.A. Peterson (Ed.), Electronic Marketing and the Consumer, Sage Publications Straus, J. and Frost, R., (1999), Marketing on the Internet: Principles of Online Marketing, Prentice-Hall Inc. The Sunday Times, (1999), "Mastering the Net: 10 Ways the Internet is Changing your Life", Culture, Section 9, October 10, pp. 49-63. Paul, R. (2004), "Website", <www.en.wikipedia.org/wiki/web_sites>, 28 April 2005 .