Ethics within companies Within this essay I will give my opinions on the statement, 'Companies do not have to be ethical, they are guided by the law; business ethics is an unnecessary consideration.' I will investigate two different organisations' responses to this statement in marketing and identify some other ethical issues. I will also analyse ethics within the marketing mix. Ethics, in the broadest sense of the word, is rising to the top of …showed first 75 words of 2158 total…

…showed last 75 words of 2158 total…companies views on ethics. Bibliography Page Websites www.shell.com- website was used to collect information about the ethical issues of Shell. www.coca-cola.co.uk- website was used to collect information about the ethical issues of coca-cola. Also a quote from Stephen Bayley was taken from the website. Books Principles of Marketing by Philip Kotler et al - used pages 43-76 for information on issues with the marketing mix and ethical issues within marketing