This advertisement is a strong promotion for the Neonatal unit, with a welcoming pink background with a soft blue colour; "All Babies Deserve a Fighting Chance" Sensitivity to Target Market : This promotion of the charity "Neonatal Unit" is a very sensitive advertisement to their target market readers, which are people that have had a premature baby born in their families or just people that have a conscience. It gives any reader a sense of importance …showed first 75 words of 677 total…

…showed last 75 words of 677 total…all premature newborn babies. Their responsibilities is to use all the donations to save Premature babies in all the ways possible. Ad content and effectiveness : The content in this advertisement is very effective in captivating the target market, with a small baby in caring hands, the pink welcoming background, the quote from a mother that has been helped by the Neonatal Unit. This all together influences the reader's feelings of personal value towards newborn children.