Market Driven Leadership and Strategy Introduction Toy's "R" Us, TRU, is one of the largest toy retailers in the United States of America, and it was started by Charles Lazarus. This essay is divided up into three parts. The first part, analyses TRU's situation in 1993. The analysis starts at an external macro economic level and then moves into an internal micro level. The second part will discuss TRU's objective to increase the volume and the …showed first 75 words of 5132 total…

…showed last 75 words of 5132 total…oriented towards growth. TRU needs to integrate a younger CEO who can take TRU into a new era, where market orientation is vital and highly respected. Reference List Poter, Michael E. 1985. Competitive Advantage. New York: The Free Press. Reve, Torger. 1991. "Konkurranseevne: Fra diamant til kjerna." Praktisk økonomi og ledelse. Tellefsen, Brynjulf. 1995. Market Orientation. Bergen: Fagbokforlaget. Thompson, Arthur A. og A.J. Strickland. 2001. Crafting and executing strategy. New York: The McGraw-Hill Companies Inc.