All organizations require a marketing and strategy plan in place if they are going to try to run a successful campaign. For SBC, finding break through opportunities is a way to stay on top of the competition and to keep profit coming in. As we discussed in our previous paper, SBC is introducing Voice Over IP (VoIP). VoIP will allow users to place voice phone calls over the internet network (IP) instead of through the …showed first 75 words of 1594 total…

…showed last 75 words of 1594 total…target market. Conclusion New products take a great deal of planning before they can be marketed and successful. This paper has shown how SBC will segment the target market and identified the VoIP consumers and their traits. The product's attributes have been laid out in detail, along with the channels of distribution. The framework for a successful product launch has been built and SBC looks forward to further developing the remainder of its Marketing Plan.