Situation Analysis SWOT Analysis of Snuggy Uggys Pty Ltd Strengths The company in the domestic area does better than competitors: *<Tab/>Provides wide range of ugg boots styles and colours *<Tab/>Comfort and quality product *<Tab/>Meeting customer needs *<Tab/>Brand recognition- Uggy's original product Weaknesses The company in the domestic area done not as well as competitors: *&…showed first 75 words of 817 total…

…showed last 75 words of 817 total…sales revenue and poor customer loyalty, we consider Snuggy Uggys to differentiate the product. Positioning Snuggy Uggys should continue to develop a high quality image for the company and provide warranties on the materials and workmanship of ugg boots. For instance, customers want an image of Snuggy Uggys ugg boots to be comfort. The maintenance of this product positioning is important, it will allow for increase profit margins without loss of customers and image awareness.