Executive Summary This report sets out by analyzing one of Gillette(S)'s successful launched product series, the non-disposable shaver - Mach3 series. For convenience, word "Mach3" is used, in this report, to represent the Mach3 series. Mach3's competitive positioning in the local male shaving market is analyzed. Throughout the report, opinions - such as comments and recommendations, were made based on analysis performed. Detailed analysis on Gillette's current marketing situation was done through …showed first 75 words of 7571 total…

…showed last 75 words of 7571 total…www.Schick.com http://www.fairprice.com.sg http://www.iras.gov.sg/ESVPortal/ct/pfv_ct_b.2.2_what+are+the+tax+rates.asp Gillette Investor Fact Sheet The Gillette Company, Annual Report 2000, Part 1 p.2. Information sheet from Gillette, Gillette Singapore 2004 Cutting Edge: Gillette's Journey to Global Leadership by Gordon McKibben Market Planning - Principles into practice, by Marian Burk Wood Market-Led Strategic Change, by Nigel F.Piecy Marketing Management and Strategy, by Peter Doyle