Executive summary: Gordon Highlanders Museum (GHM) which is a tourist attraction in Aberdeen has a unique and attractive building with artifacts and themes being displayed spanning 200 years of regiment's history. A market evaluation of GHM illustrates that the performance of this museum is affected by various internal and external factors. Implementation of a good accounting system, analysing the trends of the competitors and research on the client base would be important as part of the …showed first 75 words of 2210 total…

…showed last 75 words of 2210 total…the right audience to visit the museum. 6.0 References: *Gordon Highlanders Museum(2003) "Corporate and Social Events" [WWW] http://www.gordonhighlanders.com/home.cfm?p=corporate *Information Britain "Aberdeen Art Gallery" [WWW] http://www.information-britain.co.uk/showPlace.cfm?Place_ID=1899 *Keynote(2003) 1st ed. "Local government Services" edited by Lynsey Barker *P. Kotler(1991) 7th ed. " Marketing management" , Prentice-Hall International editions *The Economics of health care "The aging UK population" [WWW] http://www.oheschools.org/ohech6pg3.html