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…showed last 75 words of 871 total…as ticket sales, souvenirs, concessions, and even parking. As long as an NFL team is winning football games then fans will learn to love whatever players are on the field. This keeps fan revenues flowing and maximizes the teams profit. However if a team is not winning football games then their would be an opportunity cost of signing that high paid talented athlete to help increase the revenue being brought in and maximize team profit..