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…showed last 75 words of 572 total…quickly became clear that they were a media that would have great impact on what was thought of as normal. Although most Americans could not afford all the products they were selling, it did influence their lives. With all of this came worries about the permissive morals depicted. When their was a public outcry for federal censorship, the administration again sided with business and allowed them to censor themselves. They realized that movies stimulated consumerism.