The newly elected chairman of the American Association of Advertising Agencies, Ron Berger, one of the most prominent and influential figures in the advertising industry, makes an important statement: Consumer protection will remain the major rationale for the regulation of advertising in the 21st century. False and dece- -ptive ads are unacceptable competitive practices in an era that will test the survivability of many firms. (Ron Berger, "Advertising Regulation in the 21st Century: The Underlying …showed first 75 words of 1518 total…

…showed last 75 words of 1518 total…Muller 9th ed. New York: McGraw- Hill, 2006. King, Stephen. <www.newmoanyeah.com/2002reviews/101702_stephen _king_from_a_buick_8.php>. "Retailers wake up to potential boom from boomers". Omaha World - Herald. Omaha, Neb.: Feb 2, 2006. Stokes, Patrick T. < www.hoovers.com/anheuser-busch-companies,-inc./--ID__10116 --/free-co-factsheet.xhtml >. Winn, Marie. "The Plug-In Drug." The McGraw-Hill Reader: Issues Across the Disciplines. Ed. Gilbert H. Muller 9th ed. New York: McGraw-Hill, 2006.