Introduction Toyota Corporation is planning on establishing a new business unit in the automobile industry. Toyota is looking into the hybrid vehicles versus the standard gas vehicles. Toyota understands the need for vehicles however we are at the mercy of other countries to supply the United States with the amount of gasoline Americans consume. Therefore instead of looking at other ways of obtaining gasoline Toyota has redefined their vehicles to be dependent upon electricity. Executive …showed first 75 words of 5415 total…

…showed last 75 words of 5415 total…page www.toyota.com <Tab/> Toyota's Environmental Update, October 2004. Retrieved on October 23, 2004 From: http://www.socialfunds.com/news/release.cgi/3097.html Toyota Motor Corporation. Retrieved on November 1, 2004 from the World Wide Web http://ww.toyota.com Smith H. Lawrence.(3-22-1996) Accountability in PR: budgets and benchmarks. Retrieved on November 16, 2004 from: http://www.highbeam.com/library/doc0.asp?docid=1G1:18556068&refid=ink_puballmags&skeyword=&teaser=