Marketers in the cereal industry are starting to realise that it's not just what's in the package is important, but what's on the package too. It is becoming more and more apparent that the function of packaging goes well beyond its traditionally defined role as simply a container for the product. The cereal industry in general has b een facing a declining demand over the past few years. Consumer's breakfast preferences have changed due in …showed first 75 words of 388 total…

…showed last 75 words of 388 total…quite possible to imagine technological innovations in packaging that add value to the product. THe basic point is that the package within which the product is sold cansignificantly alter the consumer's preceived value to the product. Thus, packaging can be an important influence on consumer purchase decisions. As marketers embrace integrated marketingcommunications and start to consider the role of packaging n communicating information aobut the product,it is likely that creativity in packaging will increase.