INTRODUCTION In Karachi there are an estimated eight million smokers at present. If each smoker spends just Rs. 20 per day Rs. 16 million are wasted in smoking cigarettes. In addition people on the treatment of smoking related diseases every year spend several billion rupees. Thus, the economics loss to the city of Karachi as a result of tobacco use is huge. Experience from the western world has shown that controlling tobacco consumption in a country actually …showed first 75 words of 1653 total…

…showed last 75 words of 1653 total…if we do not act against this biggest killer. There is a need to spread the message in the society that 'SMOKING KILLS'. BIBLIOGRAPHY John Fahs. Cigarette Confidential: The Unfiltered Truth about the Ultimate American Addiction. New York: Berkeley, 2004. Lee A. Fritschler. Smoking and Politics: Policy Making and the Federal Bureaucracy. Upper Saddle River, NJ: Prentice Hall, 2004. Sepe, Ed. "Tobacco Promotions in the Alternative Press: A Content Analysis of Tobacco Marketing." University of California Berkeley, 2000.