Abstract Imagine the loss of time and revenue lost when a promotion campaign fails. The promotion of products needs to be done systematically and subjectively depending on the current fad. Systematically means that it needs to be done within a process. The lifecycle of a product needs to be evaluated through a strategic plan that will measure the life expectancy of the product. Subjectively refers to the target market that you are focusing on, who? …showed first 75 words of 1214 total…

…showed last 75 words of 1214 total…com 3.<Tab/>www.walmart.com 4.<Tab/> Himmelfarbs, PH.D (2004) by Phillip Adams & Assoc. Retrieved January 10, 2004 from: http://www.bizbasics.com/html 5.<Tab/>Kotler & Armstrong, Marketing AN Introduction, Summary 4th Edition, 1997. Prentice Hall: Upper Saddle River, New Jersey <Tab/> 6.<Tab/>Juliussen, Worldwide Internet Users Will Reach 375M in 2000, 2000 ETForecasts: Buffalo Grove IL