The Beer industry has been very competitive for many years and companies have to be creative on what medium they want to use to advertise their product. This paper will explain how the Beer industry uses television, Radio, and Publicity to get consumers familiar with their product and it will also explain the life cycle stages they are in. Beer advertising is designed to reach adults 21 years of age and older in the most creative …showed first 75 words of 947 total…

…showed last 75 words of 947 total…down turn and the repercussions are that they are now in the decline stages. How high or low pricing is set is going to be driven by where the product is in its life cycle. The farther along the product is toward the decline phase the lower the price should be, since the market will probably be saturated with similar products and consumers will have increased price sensitivity as their knowledge of the products increases.