Sam Walton: A Man of Innovation When Sam Walton opened the first Wal-Mart store in 1962, it was the beginning of an American success story that no one could have predicted. A small-town merchant who had operated variety stores in Arkansas and Missouri, Walton was convinced that consumers would flock to a discount store with a wide array of merchandise and friendly service. Hence, Wal-Mart's mission is to deliver big-city discounting to small-town America. From humble, …showed first 75 words of 2890 total…

…showed last 75 words of 2890 total…America: My Story (New York: Doubleday, 1992) 2. Kenneth E. Stone, Competing With the Retail Giants, (Toronto: John Wiley & Sons Inc. 1995) 3. Vince, H. Trimble, Sam Walton: The Story Inside America's Richest Man (New York: Dutton, 1990) 4. Inc Magazine, Spies Like Us, Stemberg, Tom, with Gruner, Stephanie. August, 1998, p45-48 5. Inc Magazine, The Mentors, Welles, Edward O. June, 1998, p48-50 6. http://www.wal-mart.com 1996, 1997, 1998, 1999 Wal-Mart Stores, Inc. 7. Taylor, D., Archer, J.S. Up against the Wal-Marts. (New York: AMACOM, 1994)