Given the facts, it is critical for the Shipper Manufacturing Company to have a vision to become the leader in the market or niche that the company is focusing its market focus on. Additionally, it may adopt a strategic goal to attain the Malcolm Baldridge Award or compliance with applicable International Organization for Standardization requirements within a defined period of time. The Shipper Manufacturing Company should hold a 'Voice of the Customer' exercise where both …showed first 75 words of 656 total…

…showed last 75 words of 656 total…muda (waste) and identifying best practices that could result in reduction in cycle time. It would be best for the Shipper Manufacturing Company to know where its competitors stand. If its competitor has a Mean Time Between Failure of 110 hours and Shipper Manufacturing Company has MTBF of 130 hours, it is probably okay. However, if the competitor's MTBF is 6,000 hours, customers will flock to the competitor and the Shipper Manufacturing Company will not survive for long.