Starbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products. It was one of the first companies to realize that the real money to be made was in beverage retailing, not just coffee beans. Starbucks created a coffee for the coffee connoisseurs and go to great lengths to acquire only the highest quality of coffee beans. They have set new precedence by outbidding the European buyers for …showed first 75 words of 1194 total…

…showed last 75 words of 1194 total…and reinforce brand recognition in existing markets. INDUSTRY FINANCIAL SUMMARY. SBUX purchases, roasts and sells high quality whole bean coffees, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages and a variety of pastries. For the 26 weeks ended 4/1/01, net sales rose 25% to $1.30 billion. Net income rose 40% to $81.2 million. Revenues reflect the opening of new retail stores and higher comparable store sales. Net income also reflects a higher gross margin due to an increase in sales prices.