Strategic marketing and international marketing for Burj Al Arab hotel in Dubai
Title: Strategic marketing and international marketing for Burj Al Arab hotel in Dubai
Category: /Business & Economy/Marketing and Advertising
Details: Words: 5432 | Pages: 20 (approximately 235 words/page)
Strategic marketing and international marketing for Burj Al Arab hotel in Dubai
Category: /Business & Economy/Marketing and Advertising
Details: Words: 5432 | Pages: 20 (approximately 235 words/page)
RISK ANANLYSIS AND REVIEW OF COMPEPTITIVE ENVIRONMENT "o"oFOR DUBAI AND ITS BURJ AL ARAB HOTEL
INTRODUCTION
Hotels are world-beaters. They provide people comfort and luxury with over the edge technology. How do hotels function in this vast competitive market of travel and tourism? How do hotels operate by inculcating all the diversity and varied factors of globalisation? How do they develop themselves into a successful establishment by gaining an edge over its competitors? Dubai …showed first 75 words of 5432 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
…showed last 75 words of 5432 total…management.unimelb.edu.au/Subjects/325887/192.pdf (last visited 30/01/03)
www.nbd.co.ae/NBD/NBD_CDA/CDA_Web_pages/Financial_Outlook/Econ omicreportSeptember2002 (last visited 29/01/03)
www.oecd.org/EN/documents/0,,EN-document-654-nodirectorate-no-12-no-3,00.html (last visited 30/01/03)
www.planetgypsy.com/destinations/dubai/history.html (last visited 29/01/03)
www.sevenseashotels.com/info/culture.htm (last visited 01/02/03)
www.tradepartners.gov.uk/dubai/profile/04_geography/area.shtml (last visited 25/01/03)
www.zuji.com/dest/guide/0,1277,ZUJIAU%7C3090%7C898%7C1,00.html (last visited 01/02/03)