1.0 Executive Summary The goals of achieving competitiveness and earning above-average returns are challenging, not only for regional firms such as Moss Adams, but also for those as small as a local computer retail outlet or dry cleaner. The challenges are substantial in the dynamic competitive landscape. Evidence the rapid changes experience by Cisco Systems. A "strong and well-thought-out-strategy" was regarded as the most important factor to make a firm the most respected in the future. …showed first 75 words of 4059 total…

…showed last 75 words of 4059 total…with David Pearson, Strategic Marketing management, 1996 Edition, Butterworth Heinemann, Published in association with The Chartered Institute of marketing 6.<Tab/>Henry Mintzberg, James Brian Quinn, "The Strategy Process, concept, contexts, Cases, " 3rd Edition, published by Prentice hall International 7.<Tab/>Philip Kotler and Gary Armstrong, The Global Marketplace, chapter in Principle of Marketing, P. 630-638 8.<Tab/>Andrew B. Abel and Ben s. Bernanke, Macroeconomics, p. 30