The disposable diaper industry began in the mid-1950s when P&G was asked by the nun at Cincinnati Catholic hospital to invent a disposable diaper to eliminate the sanitary problems associate with cloth diapers which were prevailed in those days. Consequently, P&G began national expansion of its Pampers brand and it could establish of the foundation of the growth of the disposable diaper industry in 1966. The disposable diaper products …showed first 75 words of 524 total…

…showed last 75 words of 524 total…and the others just focus on assembling the product. However, one of the biggest portions of the cost was caused by the transportation amounted to approximately over 10% of the total selling price and just only P&G could get the benefits of economic of scale transportation. The key element of the success of P&G can be found on their large-scale of overall of the process from making product to promotion.