Loftus and palmer (1974) conducted research to find out to what extent recall is affected by the actual words used; they showed participants a film showing a car crash involving a number of cars. Participants were asked to describe what happened as if they were giving eyewitness testimony evidence. The participants were split in to groups of two and asked one of the conditions below: - Condition 1: 'About how fast were the cars traveling when they …showed first 75 words of 616 total…

…showed last 75 words of 616 total…on language. A limitation of looking at the link between language and thought is the isolation from culture and environment e.g.: whorf wasn't there to consider all the aspect. The Inuit have a range of words for snow, but when furthered research it was only about 12 overall, they also have a variety because they grow up in an environment where they need different words for different tasks that need snow e.g.: igloo building.