There's a syringe in my Pepsi can crises. In most cases a crises occurs at the most unexpected times. The crisis seems to take the organization by surprise and is usually reached due to a lack of a control and response system. This is apparent in the case study "There's a syringe in my Pepsi can!" Effective communication is the key to successful communication to the Pepsi crises. (Center, 2003) In this case the consumer claimed …showed first 75 words of 1012 total…

…showed last 75 words of 1012 total…This information would have let the publics that filed false findings know that Pepsi was taking the matter seriously and that the investigation would eliminate the possibility of the syringe coming from with in the plant facility and the bottling line. References Center, Allen H., Jackson, Patrick. 2003. Public Relations Practices. Managerial Case Studies and Problems, 6e. Prentice-Hall, Inc. Pearson Education Company. Retrieved from: https://ecampus.phoenix.edu/content/eBookLibrary/content/Print.aspx?assetid=9be00cae-11...