Political Advertising The politician uses both print and television as a tool to exert influence over potential voters. Both forms of media influence what people think about issues and candidates running for an elected office. When compared to the advertisements of the 1980's, modern campaign efforts are both similar and different in content as well as the intended purpose. The future of political advertising is also anticipated to vary in nature and content as well …showed first 75 words of 639 total…

…showed last 75 words of 639 total…positive ads should continue as well in attempt to persuade Americans that he or she has interest in family values and the economy. In Conclusion, media campaigns began with print and expanded due to technology advances. The nature of ads have both remained the same and changed to include more possible dramatic affects of the public. The future of advertising remains unseen but may be predicted by past evolution of degrees of content and nature.