Introduction. This report is based on an interactive simulation about a company that wanted to expand into a new global market. The company is Trinezza and they manufacture a scooter called the Cynta. The idea of expanding into this new market was based off an experience the chief financial officer JoAnne Vallenari had while on a vacation to Setonia. Trinezza had made the decision to enter the global market by license agreement with another company …showed first 75 words of 552 total…

…showed last 75 words of 552 total…profitability. Conclusion: The simulation was a good learning tool and I came away with a better understanding of some other things to think of when either starting a business or entering a new market. References: University of Phoenix (2005). "Entering International Markets". Retrieved Oct 26, 2005, From University of Phoenix, Resource, Simulation (et al.), MGT 448-- Global Business Strategies Web site: https://mycampus.phoenix.edu/secure/resource/vendors/tata/UBAMSims/business_strategy/business_strategy_international_markets_simulation.html