Influences of Mass Media in Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there …showed first 75 words of 4202 total…

…showed last 75 words of 4202 total…severe than a normal person. There are other positive and negative effects of the media on basketball but it is actually worth noting the growth success of the sport is a result of the media attention it has received in the past and present. The media is a positive influence on sport in general and some negative effects must be present since nothing in the world is perfect without any side effects or negative effects.