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Letter "G" » Gary Sherwin Quotes
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«We want to match the quality of service with the quality of the destination. If people are going to pay a higher-than-average room rate, they should expect a higher level of service experience from the destination as well as the hotel.»
Author: Gary Sherwin
«This is not just an intellectual exercise. The people who live and work here have an emotional commitment to Santa Monica, and can deliver a good service if they truly believe in it.»
Author: Gary Sherwin
«Being a city of people with bold innovations, we want to figure out what we can do to make the beach experience distinctive and unique.»
Author: Gary Sherwin
«It's about discovering the essential qualities. Otherwise, a destination is just a destination.»
Author: Gary Sherwin
«Without a brand, frankly, what are you selling?»
Author: Gary Sherwin
«If you're part of the community, whether you like it or not, you're part of the brand.»
Author: Gary Sherwin
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