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Letter "A" » Advertising
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«There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.»
Author: Fairfax Cone
| About:
Advertising,
Audiences,
Mind
| Keywords:
aimed, made-up, Mass, millions, one-person
«The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer.»
«There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.»
Author: Jef I. Richards
| About:
Advertising,
Journalism
| Keywords:
A.D., accuracy, aspires, huge, journalism, news, regulated, regulates, regulating
«There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.»
Author: Jerry Della Femina
| About:
Advertising,
Business
| Keywords:
a great deal, business deal, faster, great deal
«That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.»
«There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.»
Author: Morris Hite
| About:
Advertising,
Money
| Keywords:
advertising, ago, buying, Europe, halfway, overspend, overspending, spent, ticket, wasted, waste of money
«There is no advertisement as powerful as a positive reputation traveling fast.»
Author: Brian Koslow
| About:
Advertising,
Reputation
| Keywords:
advertisement, fast, positive, reputation, traveling
«There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertisements, cent, editorial, editorials, pages, PER, per cent, readers
«Telling lies does not work in advertising.»
«There's no such thing as bad publicity»
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